Born in New York City as one of the first lagers of its kind in 1842, Schaefer Beer won the hearts of locals and earned its claim as
'the one beer to have when you're having more than one'.

At the top of its game in the 19th century, Schaefer was a staple in stadiums (sponsoring both the New York Mets and the Brooklyn Dodgers), as well at the dining table.  In fact, Schaefer's love for food ran so deep that it was put on display for the masses at the 1964 World Fair, drawing in droves of people looking for a smooth brew to pair with their burger.

Despite local fame and favor, rising costs forced Schaefer to close its Brooklyn brewery in 1976. In doing so, and amidst shifting consumer tastes, New York's love affair with the brand began to fade.

It's been nearly 50 years since that fateful day, and of course the city along with its people have continued to evolve in every way you can imagine.  With that, so must we!

So now, Schaefer is back in the city that gave it soul.  Brewed locally, made delicious - a refreshing light bodied lager with a refreshing new look to match. Full flavored but at just 3.8% ABV, Schaefer’s strength lies in its balance and ability to pair well with a wide range of foods and food focused occasions – brunch in  Bed-Stuy, Latin American Fare in Greenpoint, or with happy hour snacks in Williamsburg. 

Our promise today is to bring you an approachable yet elevated New York brew that turns meals and moments into something savourable.

Schaefer Beer
Established 1842 // Re-established 2020